The Backstory

My journey into design has been one of exploration, creativity, and a constant pursuit of making ideas come to life. For as long as I can remember, I’ve been crafting, sketching, and building—always drawn to the challenge of turning a blank space into something meaningful. But design became more than just a skill; it became the way I tell storys, solve problems, and connect with people on a deeper level.

With over 9 years of experience, I’ve worked with agencies, startups, and e-commerce brands, navigating fast-paced environments where branding wasn’t just about aesthetics—it had to work. I saw businesses struggle to keep their designers or marketing teams all on one design path to keep the brand consistent. That’s when I realized my approach needed to be about more than just delivering a one-time design. They needed help to find a efficient way to stay aligned.

Now, I create visual toolkits that serve as a brand’s foundation—clear, structured guides that make it easy for businesses to stay cohesive across platforms. My goal is to provide design systems that businesses can hand over to their teams with confidence, ensuring every visual they create aligns seamlessly with their identity. Because good design isn’t just about looking great—it’s about translating a message, evoking emotions, and making an impact.

Outside of my client work, I spend my time creating cozy, whimsical things under the name Inkling Tales—from illustrations to fun little lifestyle decor pieces. It’s where I get to explore storytelling just for the joy of it. Sharing kindness and sparking joy through visuals—whether it’s through branding or art—is something I truly care about. I believe a little warmth and wonder can go a long way, especially in a time where we’re constantly bombarded with drama, bad news, and the noise of a world that rarely slows down.