Blankspace helps brands navigate the Amazon jungle—acting as a strategic co-pilot that brings clarity and direction. This mission had to be reflected in the branding. The logo merges a flowing “b” and “S” into an arrow, symbolizing growth and purposeful navigation.

The color palette combines deep blue for trust and stability with a bold orange accent for energy and innovation. Clean, modern typography ensures structure and readability.

Simple flat illustrations—small figures at monitors and digital workspaces—visually reinforce the e-commerce theme. The result is a brand identity that feels professional, dynamic, and designed to lead clients toward success.